Q&A With Founder/CEO Chrissy Lavdovsky
Sum up GLDN in a couple sentences.
There are some things we believe you shouldn’t have to choose between - style or ethical production - price or quality - we believe you can have it all. Our promise is goodness. Consciously made pieces you can be proud to wear, made by good humans who are passionate about changing the world, one piece of jewelry at a time.
Can you talk about the inspiration for your jewelry, and what makes your jewelry unique?
My inspiration comes from three places...
First, we’re inspired to create simple, versatile, quality jewelry that you can wear with anything - the kind of pieces that are your favorite for years.
Second, we're inspired to create personal jewelry. Either meaningful pieces that touch your heart, or personal in the sense that you're able to customize the piece to get it just right for you.
Our third inspiration is to provide a better alternative to all that mass produced crap out there. We believe that goods can be cool, quality, consciously made and offered at an accessible price point. Because beautiful quality should be affordable to everyone.
What is your philosophy on business?
Business should have a purpose that transcends profit and addresses its capacity to be a positive force in the world. The more influence a company has, the greater its potential, and responsibility, to make our world a better place.
What is your favorite GLDN piece?
I love our Aurora bar ring. It’s simple and classic enough to wear all the time, but you’re able to add a hint of personalization which makes it special.
When did you begin creating jewelry?
I started by collecting vintage jewelry that I'd remake into cool, new pieces to sell in my boutique. I mostly made clothes at that time, but had a lot of fun with the jewelry.
Why did you decide to build your business in La Conner, Wa?
I moved here in 2013 so my husband could start a boat-building business. At that point, I had no idea I'd be starting another business myself, so it wasn't intentionally set up in La Conner in that regard. It was tough at first since I love the city so much - but I've found that surprisingly, I'm able to be more creative here.
Have you ever considered going back to a brick and mortar store style?
I don’t have a lot of interest in going back to a brick and mortar store because I love the flexibility selling online offers. I do love the idea of being able to connect even more personally with people via a physical store though...so you never know.
Who has been your support system through starting a business?
We have an amazing team here. When I feel frustrated or unsure, I turn to my team and talk it out and so far, that’s been all I need to keep going strong. Also, I have to give a shout out to my little man, Jaden who's been amazingly supportive while mom works crazy long hours.
What does a normal day look like while creating?
Our studio is a busy, noisy space with great vibes and lots of talking (and animals running around). It can feel a bit crazy sometimes, but I love it that way. We work hard, laugh a lot and make beautiful things to share with others. It’s a bit of a dream setup in my opinion. I feel grateful every day for being able to share my passion.
What's next for you?
I haven’t thought about doing anything but this for a while...I still have so much to make happen! We're going to keep building our brand and are on a mission to do some really awesome things. I feel so inspired that any moments of doubt on what I should be doing are fleeting. I'm doing now exactly what I was born to do.